Adidas approached us with an open minded brief for the relaunch of their Outdoor domain. We had to showcase four 'highlight products' and integrate 140 of the latest catalogue articles.
After the product line was sent to us, we spread the items out over our table and almost instantly came up with the concept of the 'unfolded landscape'. We would develop surrealistic scenery out of the product line itself. Each fold merged into a mountain range, a seam was transformed into a river bed and a pocket became an underground cave.
This way a microCOSM evolved that served as a stage for the current catalogue and all the additional content.
Campaign success:
• 400,000 visits (110% more than the previous campaign with similar budget)
• +275% of Outdoor products sales in the eShop
Please Visist: http://www.artificialduck.net/archive/outdoor/
